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The best ideas can live or die by the people who are chosen to embody them. Even the greatest concept may lose its magic with casting that misses the mark. Your models and cast are your spokespeople, momentarily 'living' your brand, product or service. They are the ones your audience will relate to and build connections with. Whether you've been sourcing talent for years and need a fresh flock of faces or are scouting for your first assignment, the Creative Handbook will point you towards the top casting agents and model agencies in your area.
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